B2B Sales and Marketing Alignment for a new era

The last 2 years have evolved the way buyers buy. Download our whitepaper to learn how sales and marketing leaders are breaking down silos to deliver measurable results.

Are your sales and marketing teams aligned to drive engagement and growth in a post-Covid business landscape?

The pandemic has changed B2B sales and marketing forever - with little or no access to prospects at work and the decline of face-to-face interaction, what worked before for sales and marketing isn't working now. There is a real disconnect between how suppliers sell and how buyers buy. The solution? Disrupting traditional silos to cater to a non-linear customer journey by combining technology and a new focus on ABM.

In partnership with TechTarget, MarketOne conducted 30-minute, in-depth interviews with 30 senior B2B Marketing, Sales and Operations leaders. Download the report to see how they and their teams are adapting to the 'new normal' and what themes are currently resonating with them.

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What you'll learn

Over 15 hours of interviews produced a wealth of insight. Key findings include:

How the relationship between sales and marketing is changing to reflect the realities of a non-linear customer journey
What sales and marketing leaders are saying about the acceleration of digital transformation
How the role of ABM has evolved as a sales and marketing tool
How this new landscape has brought about a focus on the 'right' kind of measurement

About MarketOne

MarketOne is a leading provider of integrated demand generation services to B2B companies worldwide. We break down silos, using data and technology to engage buyers across the customer journey and deliver a Unified Customer Experience.

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