Furniture Branding






Reopening during a crisis and capturing market share.

HARNESSING OPPORTUNITY AND EXTRAORDINARY ROAS FOR INDEPENDENT RETAILER.

CASE STUDY

CHALLENGE

After being closed for several weeks during the Covid-19 outbreak, reopening with enough consumer confidence to bring traffic into this new set of stores would prove to be challenging. The Memorial Day period provided an opportunity.

SOLUTION

SOLUTION

Integrated campaign including TV, CTV, Social and Email, reaching developing and new audiences that were reached, engaged and retargeted across various points during the campaign.

Connecting Emotionally: Tapping into the current emotion of many consumers about getting their lives back to “normal”. 

Driving Demand:  Pent up demand after months of being closed in with their old furniture.

Capturing Value:   Leveraging extra media inventory from companies and competitors that pulled back on spend, capturing market share. 

RESULTS

RESULTS

Extraordinary ROAS by leveraging decreased competitive media demand and pent up consumer need for normalcy and improving interior spaces.

ROAS (Return on Ad Spend):
593.91%


WEBSITE:
Compared to Previous Campaign Before Pandemic
+25% New Users

+67% Organic Searches
+95% Direct Traffic


(Over 10-Day Period: 05-22 to 05-31)

BROADCAST, CABLE & CTV

TARGET DEMO:
Home Owners, HHI $75K+, In Market to Purchase Furniture within the Next 6 Months.

TARGET GEO:
Portland, Hubbard and Willamette, OR
Vancouver, WA

DAYPARTS:
Early Morning, Daytime, Evening News, Late News, Weekend, Prime and Prime Access

DELIVERED:
1011 Spots (:15 and :30) with +66% of :30 in Broadcast

ADDED VALUE:
2 x 5:00 Interview Spots (Portland Living)

45 x :05 News Billboards

SOCIAL

FUNNEL:
Awareness:
- Retarget existing video “ThruPlays” - 50% TP Audience
- New Video “ThruPlays” to Look-Alike Audiences
Consideration:
- New Boosted Posts with Message Bots

- Boost Again of High Performing Posts to Audiences
Conversion:
- Store Traffic Campaign (Address focussed)
- Lead Generation Campaign

RESULTS:
- 106 Promo Code Downloads ($0.62 CPR)
- 10,076 ThruPlays ($0.02 CPR)
- 25 Direct Messages ($7.53 CPM)

REACH / IMPRESSIONS
22,184 /  56,741

E-MAIL

SUBMISSIONS:
- Emails to Entire List
- Retargeting New Emails for Facebook 
- Retargeting New Website Leads

CTA:
Redeem Promo Code In-Store

Shop Online

RESULTS:
32.3% Opens
1.4% Clicks

Schedule a  time to talk with our CEO, Jason Pires.

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The premier creative and digital agency for the home and interiors market.

info@furniturebranding.com