5Points Creative

The Social Media Guidebook for Brands 
How To Be Successful

Don't worry, it's not that scary.

Social media can help humanize and elevate your brand to the next level. Each platform provides an opportunity for experimentation with content, as well as changes in strategy—but don't be impatient! Building connections with users takes time, but you can see success with consistency and a constant feedback loop of data and conversations. In this guidebook, you'll learn:

  • What questions to ask when starting or refining your social media strategy 
  • Using an audit and competitive analysis to glean insights into opportunities 
  • Best practices of content marketing with social media (when, what, how, who)
  • A complete breakdown of each social media platform and tips
  • Plus much more

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FREQUENTLY ASKED QUESTIONS

Is this guide really free?
Absolutely!

Our company doesn’t currently have a media plan in place. How difficult is it to get started?
It’s easier than you think when you know the right steps! This guide will show you what each phase of the planning process entails and give you a foundation for developing and using a media plan, including changing and revising parts of your plan when needed.  

Our company has a media plan, but it needs updated. Will this guide help?
As we all know in business, change is constant, and having the right resources is crucial to your success. Use the information in this guide to help update and reshape your plan, messaging, and the places you invest. Don’t be afraid to shift and change things as you go!

Does 5Points Creative offer media planning services?
Yes! We plan and place media in multiple states for many different types of clients, and everything discussed in this guide is based on the same business development principles we use in our work. Whether you do the marketing yourself, hire another marketing company, or work with us, you will find that the strategies presented in this guide are applicable to any business model.  

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