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A Napier Study: The Impact of COVID-19 on B2B Technology Marketing Budgets

In May 2020, Napier conducted research to understand how the COVID-19 crisis has affected B2B Technology companies' marketing plans. 

Our study highlights the budget decisions B2B marketers are making for the second half of 2020 and provides insight into: 

  • How B2B marketing budgets are being affected 
  • Key changes in the allocation of budget 
  • The move to focus on online activities 


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