B2B Technology companies in the embedded software sector are currently struggling to overcome one key problem: the challenge of reaching software developers successfully with marketing communications.
At Napier, we have extensive experience in helping our clients engage with specific target audiences by developing content we know will resonate with them.
Using our four-step approach we will devise a campaign which is tailored specifically to address this challenge, and use marketing tactics such as Inbound Marketing, Social Media, and Content Generation to engage with your target audience.
Napier has run successful campaigns on media that targets developers such as Stack Overflow, and will incorporate this into the campaign to ensure we are interacting with software developers at every stage.
For further information, get in touch with Napier's Managing Director, Mike Maynard.
Developing Thought Leadership Content
We produced a series of articles explaining Vector’s approach to producing
high quality software for embedded systems in cars.
The articles secured excellent coverage across the top European automotive, electronics and testing publications. Rather than just compiling the results into a report, we created a book. We curated the articles and other content from campaigns so that it could be used to showcase their products and services and thought leadership.
Vector were so impressed with the original book that they commissioned Napier to produce five vertical industry books in English and German, which have proved to be a huge success at events and exhibitions.
Re-branding Through High-Value Content
Napier worked closely with PRQA to develop their existing brand,
by giving it a more modern look and refining their messaging to
make it more compelling and relevant. Napier’s technical team also
developed a range of high-value content including white papers,
webinars, data-sheets and press presentations.
The overall re-branding received strong positive feedback, and the content was used to drive leads, with the whitepapers generating about 1- a day and webinars attracting up to 200 attendees. The initial project has been so successful that Napier is now building a new website for PRQA.
Redis Day London Event
Prior to the Redis Day event, we conducted an analyst outreach program
and was featured in the 2018 Graph Database Market Update which we
sourced quotes from for the press release on the day. Redis Day London
provided the perfect platform for engineers, architects, programmers,
developers and IT decision makers to network with the creator of
Redis Labs and other Redis open source contributors.
On the day, Napier conducted video interviews with all guest speakers and networked with attendees to find interesting end-user stories. Over 600 attendees, and an overwhelming amount of positive feedback Napier received stating what a valuable networking opportunity the event had been.
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