Managing Media Budgets in Recessions: What the Numbers Say

As economic uncertainty looms, CFOs and CMOs face tough decisions about media budgets. Should they cut spending to protect margins, or would that do more harm than good? Big Chalk’s latest report, Managing Media Budgets in Recessions, dives into three years of historical marketing mix data to uncover the real impact of economic shifts on sales. The key takeaway? Cutting media spend too aggressively can backfire, while a strategic, data-driven approach can maximize returns—even in a downturn. 

Download the full report now to access the insights that drive smarter media investments.