PRESENTERS:
Brad Kostka, President, Roopco
Julie Osborne, Account Supervisor, Roopco
WEBINAR LENGTH:
Less than 20 minutes
OVERVIEW:
Want to leverage the power of case studies in order to drive greater brand awareness and generate more high-quality leads for your organization? Typically used toward the middle or end of the buyer’s journey, case studies are a relatively low-cost, high-impact tactic in public relations.
During this free webinar, Brad Kostka and Julie Osborne of Roopco, a Cleveland-based marketing agency, will walk you through the step-by-step process for developing highly effective case studies that can help your sales team close more deals and even land media coverage.
WHAT YOU’LL LEARN:
✓ What a case study is and when it is used
✓ Step-by-step process for developing an effective case study
✓ How case studies can help increase your sales team’s close rate
✓ How to pitch your case studies to land more media coverage
Register now for instant access to the pre-recorded webinar!