Ideally, businesses would meet their sales quotas through spontaneous, no-questions-asked impulse purchases. But, in reality, most customers progress through three stages of what is known as the "buyer's journey" before they feel comfortable enough to make an informed purchase.
Implementing a content marketing strategy is one of the most effective ways to guide prospective customers through the buyer's journey. To be successful, brands need to create content that is aimed at addressing customer needs in each of the three stages: awareness, education, and validation and purchase.
Download our FREE buyer's journey guide to learn how you can create clear, compelling content that leverages the buyer's journey in order to drive profitable customer action.