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A U.S. survey conducted by the Public Relations Global Network (PRGN), of which Roopco is a longstanding member, revealed that it has become significantly more challenging in recent years for even well-known, industry-leading brands to generate earned media placements.

These findings were published in PRGN’s 2023 State of Earned Media Report, which provides an in-depth analysis of the current state of earned media on a national scale and offers several strategic recommendations for brands that want to share their stories more effectively in the year ahead.

The comprehensive survey, conducted in September 2023, was administered to nearly 80 seasoned communications experts across a dozen global public relations agencies associated with PRGN.

Download the 2023 State of Earned Media Report now for instant access.