Effective revenue programs follow a continuous process of BUYER ENGAGEMENT driven by BUYER INSIGHTS.
We will review best practices, their practical application and your buyer engagement programs against 9 BUYER ENGAGEMENT PRINCIPLES (see diagram below).
We will customize this live 1-2-hour workshop to your highest priority marketing challenges. It’s available as an on-site or virtual session. In certain situations, we will expand the workshop to a half-day format.
Few revenue marketers are aligning their core product/service offering and go-to-market strategies with the principles of high-performance buyer engagement. Are you one of them?
Fact is, if you’re developing content/campaigns and deploying marketing technology—but you don’t have a buyer engagement strategy—it’s like building a house without architectural blueprints or a foundation.