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REGISTER TO WATCH

Pivot! Evaluating and Updating Your Brand for Relevance in the New Normal.

PRE-RECORDED // 45 MINUTES

Pivot! Evaluating and Updating Your Brand for Relevance in the New Normal.

COMING SOON!

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Is a global pandemic really the right time to make adjustments to your brand? Perhaps so.

The COVID pandemic uncovered many things about your business. Perhaps one of the things it uncovered is that your brand may need some tweaks to be relevant in the new normal. But is adjusting your brand during a pandemic wise? We'll discuss why now may be the best time of all. This informative webinar for business owners, brand managers and marketing professionals will look at what customers are expecting from businesses and the brands they represent. We'll also cover key areas of your brand to evaluate for adjustment.

30-40 minute webinar with 10-minute Q&A


KEY TAKEAWAYS

  • What are customers looking for with brands during the pandemic? How are buying habits affected.
  • How do you evaluate your brand in 2020?
  • What areas should you consider changing?

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About the Presenter

HUGH FIREBAUGH  //  DIRECTOR OF BRAND INSIGHTS

Hugh has worked for top agencies in Raleigh, Louisville and beyond, honing his craft for more than 20 years. As an award-winning designer, copywriter and brand strategist, his work has been featured in GDUSA, Logo Lounge Annual and other publications. Hugh brings a consultative approach that’s based on a holistic view of each client’s business and target audiences. His strategic and creative direction leverages the data discovered through primary and secondary research. Hugh’s analysis, strategic and creative direction reveal the relevant market trends and customer insights that inform our strategic brand and account planning. These form the basis for ideas that generate sustainable brand growth and competitive advantage for our clients. Hugh also serves as President of the Triangle AdFed and is North Carolina State Governor of the American Advertising Federation.

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Pivot! Evaluating and Updating Your Brand for Relevance in the New Normal. 

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