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A Buyer's Guide to

Emotion Research

You're convinced of the importance of emotion research and the valuable insights you gain from understanding your customers' emotions - now what? In this eBook, we'll guide you through the 4 important aspects of choosing your emotion research provider. You will learn the benefits of using language in market research into customer emotions, and see how applying the principles of Plutchik's Wheel of Emotions can make the entire process more practical.


Still need convincing? Here are some highlights of what this eBook will teach you how to do:

  • Avoid over-engineering your emotion research process
  • Simplify the process so you don't need a scientist in the room just to explain the results!
  • Easily scale up the size of your study without blowing your budget
  • Be practical about your emotion research
  • and more!

Image of A Buyer's Guide to Emotion Research eBook from The Martec Group

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