Digital Marketing Tactics for Every Stage of the Sales Funnel
Digital marketing programs can both complement and enhance your traditional marketing so that your business enjoys a more comprehensive reach throughout your target markets. These programs are most effective, and provide the greatest accountability to ROI and performance, when they are mapped to the sales funnel. Specific digital marketing tactics can be used to attract, engage, and convert potential customers at each stage of the sales funnel.
We can help you every step of the way with any (or all!) of the digital marketing services you need. No matter which part of your sales funnel needs a boost, JQLaCorte is the right digital partner for you.
Attract
The top of the sales funnel is all about lead generation and attracting potential customers to your business. Good tactics for this stage include:
Targeted Outreach: Identifying and reaching out to targeted prospects and referral sources.
Content Marketing: Creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results and attract organic traffic.
Social Media Marketing: Using social media platforms to reach and engage with potential customers.
Paid advertising: Using social media ads and Google Ads to place your messaging and reach targeted audiences.
Engage
Email Marketing: Sending targeted and personalized emails to potential customers to keep them engaged and interested in your business.
Lead Magnets: Offering free resources or incentives to encourage potential customers to provide their contact information.
Chatbots: Using chatbots on your website or social media to engage with potential customers and answer their questions in real-time.
Convert
Landing Pages: Creating specific landing pages with a clear call-to-action to encourage potential customers to make a purchase or sign up for a service.
Personalized Recommendations: Using data and analytics to recommend products or services to potential customers that are tailored to their interests and needs.
Customer Reviews: Encouraging satisfied customers to leave reviews and ratings on your website or social media to build trust and credibility with potential customers.
It's important to remember that these tactics should be part of an overall marketing strategy that retains those tried-and-true traditional marketing efforts that are still working. JQLaCorte is a full-service digital agency that can help your business improve top-of-the-funnel opportunity, mid-funnel qualification and efficiency, and conversions into sales. Contact us today to start a conversation.
The Right Digital Partner is Key
JQLaCorte has been helping firms just like yours for over 10 years to improve lead generation, funnel flow-through, and improve close ratios.
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