At the most basic level, buyer personas allow you to personalise or target your marketing efforts for different segments of your audience. Instead of sending the same emails to everyone in your database, learn how to segment by persona and tailor your message accordingly.
In this eBook, you will find out exactly how to set up buyer personas which will help remove those “bad apples” from the rest of your contacts so you can focus on those that are more active and ready to engage.
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