Appdetex, in partnership with World IP Review, presents:
Brand Protection for Social Media
Since its introduction in 2004, social media has had a tremendous impact on our lives. From how we get our news, to how we stay in touch with our friends and family, to how consumers and brands interact, social media has quickly become one of the most powerful communication tools ever invented. According to a 2019 report, there were 3.5 billion social media users. Globally, that means roughly 42% of the world’s population uses social media.
Consumers are increasingly using social media not only to communicate but also to shop, with 54% using social media to research products and services. Social media has become such an integral part of communication between brands, consumers, and fans, that it’s critical for brands to include social media in their brand protection plans.
The goal of this guide is to discuss how to design an effective social media protection strategy that addresses the risks posed by unauthorized and/or rogue social media activity infringing upon your intellectual property while addressing the unique enforcement challenges that social media presents.
• How infringement in social media impacts your business
• Setting up your social media brand protection framework
• Uncovering infringement on social media platforms
• Enforcement measures for social media infringement
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