Keolis Commuter Service, operating the Massachusetts Bay Transportation Authority's rail system, needed better insight into ticket and revenue numbers.
Keolis Commuter Service operates the Massachusetts Bay Transportation Authority’s rail system, the fifth largest in North America. The rail operator recognized a need for better insight into ticket and revenue numbers than what the MBTA’s paper ticket system provided. In order to create a new marketing and promotional campaign that would boost ridership and optimize schedules, Keolis needed readily available, in-depth data that could form the basis of its new growth initiative.
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