Welcome to MarketMatch's new video series: The Fuse. Twice a month, we'll post a short new video on timely financial marketing topics as well as provide tips and action items to take back to your organization to help you achieve FOCUS. MOMENTUM and RESULTS.
Being digitally pervasive doesn’t mean that your strategy should stand on one leg. All components need to work together. Here’s why we think paid advertising must be a part of your digital approach.