There is good money in good chicken. Widespread popularity and profitability go hand in hand. Most of the reasons chicken is so popular among consumers are the same reasons that foodservice operators are able to make good money serving it.

Variety results in fans loyal to certain tastes. Broader trends, like the popularity of chicken sandwiches as an alternative to burgers, or the growing preference for boneless products like tenders for finger food, offer fertile ground for building traffic.