Sharpen your recruitment strategy with Advanced analytics

WEBINAR | September 19, 2018 | 3:00 PM EDT

Data and advanced analytics are critical to student recruitment. Together, they can help higher education institutions develop a recruitment plan that considers where to focus their resources and where is the highest potential for yield. 

At our webinar, Jason Hale, Director of Recruitment at Texas Tech University,  will talk about how he and his team use data and advanced analytics to identify and recruit best-fit students and proactively engage students to increase their likelihoods to enroll He'll share some stories and examples from his own experiences and offers ways to incorporate predictive modeling into a recruitment strategy.


About the Speaker

Jason Hale, Director of Recruitment, Texas Tech

Jason Hale currently serves as the Director of Recruitment at Texas Tech University.  He began his career in higher education 15 years ago as an admissions counselor.  Jason's experience includes both private and public university recruitment, having served in roles on campus, as well as in regional-based positions.  He is passionate about recruitment and helping students achieve their educational goals.  

Jason has served in many local, state and national organizations over the years.  He enjoys using data and analytics to make informed decisions about prospective student behavior and has helped to implement recruitment strategies that have led to record new student growth for Texas Tech University.   

Learn Why Colleges Use Othot's Advanced Analytics Platform

Real-time predictions

From start to finish in the enrollment lifecycle, Othot’s platform shows you which individual students to focus on so you can maximize your recruiting and marketing resources; meet your enrollment targets with the best-fit students; and shape your incoming class to meet institutional goals.

Superior Data Science

Othot is unique in its use of engineered data and advanced analytic engines. In a head-to-head comparison, Othot produced results 51x more accurate than a leading competitor

Predict and Prescribe

Othot’s platform lets you run What If? scenarios to see which actions will have the greatest impact on a student.  You’ll know which students to offer financial aid to and how much to offer and who to subsidize for visits.


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