In this webinar, we'll get technical and we'll give big ideas.
A significant part of marketing today means driving leads, which also means collecting data. How your brand treats that data cannot be ignored anymore. While it’s true that organizations who do not adapt to data privacy requirements may face legal penalties, what’s more important is that implementing privacy measures will help build consumers’ trust in your brand.
Join us to learn about:
• Two years after GDPR, what data privacy looks like today
• How to build trust with your consumers through data privacy
• Ideas to prepare your brand for a possible cookie-less future
• Real-life marketing examples of how to best apply data privacy
Travis McGlasson, Executive Technology Director and Data Protection Officer at Simantel
Abby Bell, Vice President