M2E eBook Series Part One

Marketing to Engineers^® with Your Website

With research from more than 9,000 engineers, our first of a series eBooks takes you through the best ways to market to engineers with your website.  

-Stay Up to Date: 75% of engineers are more likely to do business with companies that regularly produce new and current content. 
-Format for the People: Over 80% of engineers prefer PDF to other downloadable document types. 
-It's Not You: It's your website. Over half of engineer surveyed said they might not do business with a company whose website is poorly designed.  

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M2E eBook Series Part Two

Marketing to Engineers^® with Your Emails

Our clients have expressed how the Marketing to Engineers^® research has helped them improve their email and enewsletter value. In part two of our eBook series, check out some helpful hints about how you too can capture the attention of engineers with your emails.

-Stay on Target: Segmented and targeted emails to generate 58% of all revenue according to research from DMA. 
-Get to the Point: 84% of engineers identified quick bulleted facts as the most attractive content in enewsletters. 
-Stay Relevant: Provide unique, focused, and valuable content sought by engineers. There is often a difference between what your marketing team wants to say, and what engineers want to hear. 

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M2E eBook Series Part Three

Marketing to Engineers^® with Demand-Gen Content Throughout the Buyer's Journey

Smart marketers know that generating leads requires a host of tools – webinars, email campaigns, white papers, and more. After all, effective marketing is never a one-size-fits-all strategy. They also know that not all leads are good leads, and not all good leads are necessarily ready to buy. So, keeping those top prospects engaged is as important as acquiring them in the first place.  

In this eBook, we’ll explore a variety of lead generation and lead nurturing tactics to determine the most effective methods for not just engaging engineers, but keeping them engaged throughout an oftentimes complex and lengthy buying cycle.

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M2E eBook Series Part Four

Marketing to Engineers^® with Social Media

Social media permeates people’s lives—at work as well as at home—like never before, and savvy marketers know that a sound social media strategy is a key element in a successful integrated marketing program. 

In this eBook, we’ll shed light on some of the ways engineers use social media and identify the best ways to connect across various social media platforms.

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M2E eBook Series Part Five

Marketing to Engineers^® with Trade Shows and Events

Trade shows have been around for decades, and because of that, some marketers consider them passé and not an especially effective marketing tool. But smart B2B marketers know that live events are still one of their best marketing resources for making face-to-face connections and solidifying relationships with customers and prospects. Six reasons to believe: 

#1 Digital marketing is important, but it can’t do everything.
#2 Tech has become part of the DNA of trade shows.
#3 Trade shows tick all the boxes on marketers' goals.
#4 Measuring value is easier than in the past.
#5 Trade shows provide a “big picture” of an industry.
#6 Trade shows build team cohesion.

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M2E eBook Series Part Six

Marketing to Engineers^® Content Needs, Social Media Usage, and Supplier Relations

As a supplier to the industry, developing productive relationships with customers and prospects has never been easier than it is today. It has also never come with more challenges.  The easy bit: You have more access to content and means for communication than ever before. The hard bit: Your customers and prospects have more access to content and means for communication – with you and your competition – than ever before.

The importance of understanding the needs and habits of customers has never been more critical. 

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M2E eBook Series Part Seven        

Marketing to Engineers^® with In-person and Online Continuing Education Opportunities

Continuing education is a vital component in a broad array of professions, and the field of engineering is certainly no exception. What's more, few professional fields can match engineering's pace of change, with product innovations and current best practices evolving on virtually a daily basis.

Continuing education is an important and growing concern for many of today's engineers.

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M2E eBook Series Part Eight        

Marketing to Engineers^® The Buying & Specification Center: Supplier Needs, Process Flow, and Wants

Many B2B sellers think their customers are so well-informed and clear about their needs that they fail to engage those customers until the purchasing process is virtually complete. But while customers may be better informed than ever before, they're still highly concerned that they might make a mistake with a critical purchase decision. As such, it should come as no surprise that buying complex solutions, such as manufacturing equipment, involves a wealth of data and a growing roster of vested stakeholders from a diverse range of roles, responsibilities, and departments. 

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