How-to eBook Series Part One
Rick Ellis, Director of Audience Management & Data Protection
CFE Media and Technology
In these days of widely used marketing automation systems and tactics, managing your email database has become a business-critical function. Download this eBook to learn the six steps to building and maintaining a clean and responsive list. Here’s a sampling of the content:
- Where to Start (Hint: By knowing what you have)
- Email Hygiene
- Ongoing Analysis, Maintenance & Use
- Compliance
- Email Tips & Tricks
- Case Study: A CFE Media Nurturing Program
The CFE Media and Technology audience includes nearly 1.4 million engineering professionals globally. We send almost 40 million emails each year, and our unified database contains much more than just contact information, with literally dozens of multi-channel data points gathered from subscriptions, registration forms, email engagement and our brands’ websites. Along with our commitment to keeping a clean and well organized database, CFE’s audience and marketing teams work together closely to monitor and learn from the information being collected and make it actionable. We meet regularly to discuss targeted promotions and results, and are constantly working to send the right content to the right person at the right time. You can do the same for your organization – and your database is the most important component!
For more information, please visit:
www.cfemedia.com
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