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The WTWH team cordially invites you to join us for a day and a half of education on June 4-5, 2024 for our annual Marketing to Engineers® seminar in Chicago, IL. Attend hands-on training sessions about crafting campaigns engineers love on Tuesday afternoon. Then on Wednesday, enjoy the full-day seminar filled with presentations, research results, and panels.

As the world's foremost expert on how to market to engineers, our mission is to educate our customers about the most effective way to engage, convert, and sell to your target engineers. As the only event that is 100% dedicated to improving the effectiveness of how people market to engineers, the Marketing to Engineers® event is a one-of-a-kind event that provides a truly unique experience for B2B marketing professionals.

Register Today!

Who will be speaking at this year's event?

Chris Luecke

Presenting on June 5, 2024
Presentation: The Power of Personal Branding: How to Leverage Your People to Humanize Your Company Brand

Chris Luecke is a Podcaster, Marketer, and Content Creator in the manufacturing industry and the host of the top-ranked podcast Manufacturing Happy Hour. Described as "TEDx meets 'How It's Made," Manufacturing Happy Hour goes beyond the buzzwords and dissects real-life applications and success stories through candid interviews with executives, entrepreneurs, and thought leaders. To date, Chris has interviewed over 200 leaders in the industrial sector in an effort to simplify and explore the latest trends and technologies impacting modern manufacturers.

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Robyn Saphir

Presenting on June 5, 2024
Presentation: Press Forward: Navigating Media Relationships for Maximum Exposure

Robyn Saphir is a marketing professional currently leading the marketing communications team for Cummins, Inc. global Power Generation business. She has over 12 years of experience having starting her marketing career in the B2C space before moving into B2B with experiences in the healthcare and manufacturing industries. Robyn is passionate about entrepreneurship in the Greater Twin Cities and works with local business owners to develop and grow their businesses. Robyn is a graduate of the University of Minnesota and currently resides in Minneapolis, MN.

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Juli Hale

Presenting on June 5, 2024
Presentation: Maximizing Industrial Marketing on a Shoestring Budget

An accomplished, award-winning communicator with more than 20 years of experience in B2B and B2C marketing, strategic public relations and news reporting, Juli has been on both sides of the marketing businesses. Working with a range of clients from industrial manufacturing to non-profits to restaurants, healthcare and addiction recovery centers, she has worked with big and practically non-existent budgets and has developed creative ways to get the most bang for her buck. She is skilled in content development, media relations, media training, event planning, crisis communications planning, and more.

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Patrick Lynch

Presenting on June 5, 2024
Presentation: From Keywords to Conversions: Strategies for Effective Content That Connects with Engineers

As the Vice President of Sales & Strategy at WTWH Media, Patrick leads with a vision for innovation and growth in the media industry. Leveraging his experience, he helps guide the company through strategic growth and market leadership. His passion for helping other marketers reach the sometimes-challenging audience of engineers comes in addition to helping launch Marketing to Engineers® in 2012. Prior to his position at WTWH Media, Patrick was CEO and Partner at CFE Media and Technology.

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Aaron Weekes

Presenting on June 5, 2024
Presentation: Engineering Engagement: Turning Video Ideas Into Impact

Aaron Weekes is a Director of Demand Generation at Proofpoint Marketing. Aaron is not just a seasoned professional; he's a relationship builder committed to helping others achieve concrete outcomes. With a career spanning diverse marketing functions – from content creation and paid advertising to market research and strategy – Aaron brings a wealth of expertise to the table. Beyond his role, Aaron collaborates with industry peers, co-hosting The Purposeful Marketing Podcast to unravel the deeper motivations behind marketing decisions. With a commitment to delivering results and building meaningful relationships, Aaron Weekes is an invaluable asset to the broader marketing community.

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Jeff Mungo

Presenting on June 4, 2024
Presentation: Building a Rock-Solid Data Foundation for Artificial Intelligence

Jeff Mungo is a seasoned leader in growth and performance, boasting 25 years of expertise in sales management, marketing, account management, and associated services with a profound hands-on understanding of data-centric operations, encompassing CRM, Marketing Automation, Demand/Lead Generation (including content syndication, co-registration, etc.), Programmatic advertising, Database Technologies, and Agency Services, particularly focused on B2B and B2C domains. As a business influencer and forward-thinking individual, Jeff delves deep into crafting acquisition and retention strategies, employing a holistic omni-channel approach to meet measurable KPI metrics. His zeal lies in fostering a growth-oriented culture among teams and individuals, wherein he provides motivation and coaching across various functions, effectively bridging gaps between product, marketing, and sales realms.

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Mary Catherine "MC" Bort

Presenting on June 4, 2024
Presentation: How to drive growth through marketing and technology evolution

MC is the VP of Sales, USA for Huble. Huble is a global HubSpot, marketing & creative consultancy helping companies to constantly evolve their business performance using both its HubSpot expertise, and its strategic consultancy, across marketing, creative, and sales. MC has 13+ years of experience in sales across the digital marketing & advertising, software, translation & localization space. Her ability to connect with people enables her to build deep, trusting relationships, and she thoroughly enjoys the opportunity to constantly meet new people, learn about their businesses, and find ways to help them grow.

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Engineering panel participants

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Emmy Riley, CEM, BEAP

WELL Performance Testing Agent
Cyclone Energy Group

Emmy Riley is experienced in energy assessments and retro-commissioning, particularly with public sector and institutional buildings. She has about 15 years of experience, where she has been involved in indoor air quality monitoring for commercial offices and high-rise multifamily buildings. Her knowledge and expertise have been crucial in delivering strong energy conservation measures and returns on investment. She was a Consulting-Specifying Engineer 40 Under 40 award winner.

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Marty Rogin, pe

Engineering Manager
The Metraflex Co.

Marty Rogin has been in the engineering profession for 37 years. His career path has taken him from the edge of space to the bowels of the earth with several stops in between. He has a B.S. in Aerospace Engineering, M.S. in Engineering Mechanics and is a licensed professional engineer in several states. His current position is Engineering Manager at The Metraflex Company, providing thermal, vibration and seismic solutions for pipes in motion.

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Ronan Stephens

Senior Mechanical Engineer
Bell & Gossett, a Xylem Brand

Ronan Stephens is an engineering professional with 30 years’ experience in design, development and manufacturing of consumer and industrial products. Currently, he is employed by Xylem, the manufacturer of the Bell & Gossett branded centrifugal pumps.

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Prasad naik, pe

Senior Engineer
Gripple Inc.

Prasad Naik began his career with an engineering consulting company in Mumbai, India designing fire and safety systems for refineries. For the last 10 years, he has worked for Gripple Inc. as a Senior Engineer, with his entire professional career spanning 14 years. He holds a master’s in mechanical engineering from Lehigh University, PA and is a licensed professional engineer in 6 US states. He is also a member of several professional organizations and participate on their committees that develop codes and standards for the industry.

What are you waiting for?

Register now for your chance to enhance your B2B marketing knowledge and learn how to create the perfect marketing campaign tailored for engineers!

Register Today!

This event is sponsored by