Inbound Marketing for Higher Education

Building a Content Strategy for Alumni and Donor Relations

Did you know that inbound marketing can increase your traffic by 75% and reduce your recruiting costs by 85%? Inbound marketing empowers Higher Ed marketers to attract the right people, convert prospective students, close applicants, and delight alumni.

With this white paper, you’ll learn how to:

  • Attract the right students to your University website with blogging, SEO, and social publishing
  • Convert visitors into prospective students with useful content
  • Transform prospective students into applicants
  • Delight current students and alumni with surveys, smart content and social monitorin

Get the White Paper