THE COMPASS WORKSHOP

Point your digital marketing in the right direction

Brought to you by VantagePoint Marketing

Do you know you should be doing more digital marketing, but don’t know where to start? Do you know what digital tactics will work best for your foodservice audience? Do you always feel like you’re behind the digital curve? Or wonder what your real digital marketing ROI is?

Then join like-minded B2B foodservice marketers in a collaborative discussion about how you can better leverage digital marketing to support all facets of the foodservice buyer journey. Facilitated by VantagePoint Marketing, a leading B2B foodservice marketing agency, this workshop will provide a fresh perspective on digital marketing strategies and tactics that could help you provide (and prove) greater marketing ROI.

WHAT THE COMPASS WORKSHOP IS:

A peer group virtual workshop for marketing representatives from non-competing foodservice companies, facilitated by marketing experts from VantagePoint Marketing. Each workshop is a muti-day process, including:
• a pre-workshop debrief to hone in on specific challenges and goals
• a 5-hour collaborative and interactive hands-on workshop
• 2 follow-up sessions to reinforce the action plan and work through any challenges

WHY JOIN?

Have you thought strategically about how digital marketing can support each stage of the buyer journey?

Do you know what’s working—and not working—for your peers in the industry?

Are your marketing and sales departments aligned as well as they could be?

Are you effectively tracking and communicating marketing ROI?

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Do you have adequate time to take a step back and review what’s working or not working about your marketing program and consider new options?

Do you not even know where to start with digital marketing?

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Are you frustrated trying to find the best way to leverage digital marketing for success?

Do you feel like it’s a struggle to keep up with the constantly evolving world of digital marketing?

If questions like these keep you up at night, then this workshop is for you.

We will cover:

»» A review of what other marketers are saying about the effectiveness of their digital marketing and measurement practices

»» A stage-by-stage review of a basic buyer journey (Awareness -> Interest -> Consideration -> Purchase -> Retention -> Advocacy)

»» Common tactics and metrics

»» Group discussion around best practices

»» Options for measuring and reporting ROI within your organization

You’ll leave with:

»» A better understanding of where to start with digital marketing

»» Suggestions on how to best leverage digital marketing

»» Guidance for how to connect digital marketing to business growth

»» A better sense for what other marketers are experiencing in your industry

»» Actionable ideas for new digital marketing tactics to try at each stage of the buyer journey

»» An understanding of various ways to track and communicate marketing ROI

If this kind of workshop sounds like the kind of impetus you need to get your digital marketing jump-started, then start the process today. Fill out the form on this page, and we'll contact you to find the best time to schedule the pre-workshop interview, the workshop itself, and the post-workshop follow-up sessions.

START THE PROCESS

VantagePoint Marketing is a full-service B2B marketing agency, offering marketing, advertising, branding, digital and public relations services to clients across the country.

80 Villa Road | Greenville, SC | 29615 | 864.331.1240