Until now, data collection has been self-regulated by companies. With
increased consumer concerns and a changing technological landscape,
it’s unsurprising California lawmakers decided to tighten things
Starting January 1, 2020, the law introduces several new consumer rights that brands may need to comply with, including:
- Right to access information
- Right to be forgotten
- Right to opt out
Businesses to that must comply with covered under CCPA must meet at least one of the following criteria:
- Businesses with annual gross revenues exceeding $25 million.
- Businesses who annually use the data of 50,000 or more Californians. )By “use,” we mean buy, collect, sell, or share in any way.)
- Businesses that derive 50% or more of their annual revenue from selling California consumers’ personal information.
Confused about the whos, whats, wheres, and whens of CCPA? Don't worry, you can get all the details here.read now