Customers with an emotional connection with brands are the most loyal. Empathy creates this connection.
Demonstrating empathy shows the customer that you have listened, uncovered their concerns, and understood their needs before offering an answer or product. These are the building blocks for connecting with shoppers emotionally while shaping their preferences and winning their hearts.
This guide outlines the steps to gaining customer insight to make informed empathy development. It introduces the technologies that help marketers avoid the pitfalls of mistaking the customer needs and emotions, based on their own assumptions and biases.