Discover the Current and Future State of Email Marketing

Uncover how 400+ Australian businesses use email marketing to drive success    

[FREE] The Australian Email Benchmark Report 2018.

This inaugural report has been developed by Australian email specialist The Orchard Agency in partnership with online business publication SmartCompany to assess the current state of email marketing based on a major research study surveying 400+ Australian businesses of multiple sizes across a range of industries.

We reveal the metrics behind their email performance and provide detailed insights into the most important metrics and lessons to improve your email marketing strategy. 

Find out how Australian businesses are using email to drive success and discover the secret sauce to building a high converting marketing automation program from an email list:

Key findings in the report include:

  • Companies who invested 20% or more of their marketing budget on email were 8x more likely to see sales boosted by 50%.
  • A huge 59% of businesses using entry-level platforms don’t optimise their campaigns , as opposed to only 12% of business using top-tier platforms.
  • Businesses that send 10+ campaigns per month have the highest ROI at $31.87 for every $1 spent.
  • 84% of businesses could not measure their ROI of their email channel.

The Orchard Agency is an Australian digital agency that specialises in email marketing, automation and conversion optimisation.
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SmartCompany is Australia’s premier publication for growth businesses and entrepreneurs seeking advice, news and ideas to help them succeed.
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