Engaging with partners, both new and existing can be time-consuming for vendors. Not only do you need to work out which new partners are the most beneficial for you to work with, you also need to get them up and running. Not to mention maintaining the relationships you have already set-up. It all takes time and effort. How do you ensure partner relationships stay productive and financially rewarding, rather than falling by the wayside, forgotten about or unmaintained?
In this White Paper, we explore the issues facing channel sales and marketing leaders today including:
- Why partner networks churn
- The components of partner engagement
- Building partnerships that increase speed to revenue through trust